The Prosperity Recruitment 2025 employment and salary survey for Ireland’s digital sector
This year’s survey underscores the profound shifts reshaping our industry. From AI innovation to the complexities of return-to-office policies and the rise of fractional recruitment, the landscape is evolving in response to unprecedented challenges.
Gary Mullan, CEO, Prosperity Recruitment
Key Findings:
- More than 109 roles across 14 categories.
- Salaries stagnate to an increase of less than 1%.
- The highest paid roles are CTO, Director of Marketing, and Head of eCommerce.
- Account Managers and SEO professionals appear to be the most in demand going into 2025 in the Irish market.
- Full-Service Agencies have slightly lower salaries, but leadership positions still earn competitive packages (e.g., Head of Client Services, €85k-€100k).
- Client-Side Digital and Product roles generally offer higher compensation, especially for experienced professionals.
- Data Analytics roles are steadily growing, with senior roles like Head of Data Analytics exceeding €90k for 5+ years of experience
- The average salary range for entry level roles is €35,000 – €50,000.
- The average salary range for mid-level roles is €50,000 – €75,000.
- The average salary range for senior roles is €80,000 – €100,000+.
- 67% of employees are considering a job change in 2025.
- 73% of employees will leave their current company if they are required to go back to the office.
- 68% of employees use ChatGPT daily or weekly, an increase of almost 20%.
- 82% of employees don’t think their jobs will be replaced by AI.
- 83% of managers use LinkedIn daily or every other day.
- 71% of managers claim their companies haven’t moved to RTO policies.
- 53% of managers don’t think outsourcing part of their recruitment is a good option for them.
