The Prosperity Recruitment 2025 employment and salary survey for Ireland’s digital sector

This year’s survey underscores the profound shifts reshaping our industry. From AI innovation to the complexities of return-to-office policies and the rise of fractional recruitment, the landscape is evolving in response to unprecedented challenges.

Gary Mullan, CEO, Prosperity Digital

Datos Clave 

  • More than 109 roles across 14 categories.
  • Salaries stagnate to an increase of less than 1%.
  • The highest paid roles are CTO, Director of Marketing, and Head of eCommerce.
  • Account Managers and SEO professionals appear to be the most in demand going into 2025 in the Irish market.
  • Full-Service Agencies have slightly lower salaries, but leadership positions still earn competitive packages (e.g., Head of Client Services, €85k-€100k).
  • Client-Side Digital and Product roles generally offer higher compensation, especially for experienced professionals.
  • 67% of employees are considering a job change in 2025.
  • 73% of employees will leave their current company if they are required to go back to the office.
  • 68% of employees use ChatGPT daily or weekly, an increase of almost 20%.
  • 82% of employees don’t think their jobs will be replaced by AI.
  • 83% of managers use LinkedIn daily or every other day.
  • 71% of managers claim their companies haven’t moved to RTO policies.
  • 53% of managers don’t think outsourcing part of their recruitment is a good option for them