The digital economy continues to thrive as we move into 2025, with global spending on digital transformation projected to surpass €3 trillion. This rapid growth highlights an increasing demand for skilled digital professionals across sectors such as AI, cybersecurity, and sustainability.

But with so many opportunities, which digital roles are most in demand?

we’ll explore what are poised to be the top 10 most sought-after digital positions for 2025. Whether you're a seasoned professional looking to pivot or a newcomer to the digital landscape, this post will help you understand where the needs are in the market. 

New technology advances keep popping up even if the current ones have not been realised. Source: Huawei.com

1. Cybersecurity Engineer

In high demand to the increasing number of security concerns accross the board, from small to big companies to private citizens. Budgets are increasing enormously to prevent security risks.

Responsibilities:

Protecting systems from evolving cyber threats, implementing security protocols, and monitoring systems for potential breaches. Cybersecurity Engineer job description.

Skills Required:

Advanced knowledge of firewalls, encryption, security audits, and incident management. It tends to be a highly technical role.

Estimated Salary Europe (2025):

€70,000 - €120,000 - 1 to 10+ years - data from Prosperity Salary Survey 

Explore cybersecurity job openings on cybersecurity jobs in the US or cybersecurity jobsite

2. Machine Learning/AI Engineer

Responsibilities:

Designing and developing AI models that help businesses automate processes and gain insights from data. High demand thanks to the advent of LLMs and the ChatGPT revolution. Everyone needs and wants AI nowadays so demand has skyrocketed. Machine Learning Engineer Job Description.

Graph roles in demandBasically the majority of roles can't be filled right now. Source: LinkedIn.

Skills Required:

 Proficiency in Python, R, TensorFlow, Deep Learning, Transformer Model and other machine learning algorithms.


Estimated Salary Europe (2025):

€55,000 - €130,000 - 1 to 10+ years data from Indeed.

Looking for an AI-focused role? Browse machine learning and AI jobs here.

3. Sustainability and Green Tech Specialist

Responsibilities:

Using digital technologies to drive sustainability initiatives, reducing environmental impacts, and helping companies meet green regulations.
Here's a job description for a Sustainability Specialist.

Skills Required:

Expertise in renewable energy technologies, environmental data analysis, and sustainable business practices. Quite a few universities are noe offering courses to catch up witht he big demand for these type of careers. 

Anuncios de universidades en resultados de búsqueda

Top universities worldwide are investing in further education on Sustainability to absorb the high demand that exists. Source: Prosperity.

Estimated Salary Europe (2025):

€60,000 - €150,000 - 1 to 10+ years - data from Northwest Education.

4. CRO (Conversion Rate Optimization) Manager

Responsibilities:

Enhancing website performance by analyzing user behavior and conducting A/B testing to maximize conversions and sales.
As more and more companies turn into digital channels to attract customers for their business, the CRO becomes a crucial part of their digital team as it si the person in charge of making sure each url converts as best as it can. CRO Manager Job Description.

Skills Required:

Strong understanding of digital marketing, UX design, and analytics tools.


Estimated Salary Europe (2025):

€55,000 - €90,000
- 1 to 10+ years. Data from Payxpert.

Explore CRO-related jobs here.

5. Digital Marketing Manager (SEO, SEM, Content, Social)

Responsibilities:

Crafting and executing digital marketing strategies to boost online visibility and engagement.
The role every company needs, generally quite hands-on but also with lots of career progression and different avenues for growth. Ever more demanded as digital becomes the first channel accross the board. Digital Marketing Manager Job Description.

Skills Required:

Expertise in SEO, SEM, Social Media, Email Marketing and Content Marketing among others. 

The Digital Marketing suite; the more you know the better professional you'll be. Source: Indeed.

Estimated Salary Europe (2025):

€50,000 - €85,000
- 1 to 10+ years. Data from Prosperity Salary Survey for Ireland, Spain and France

For roles in Digital Marketing check these job boards

6. Data Analyst

Responsibilities:

A data analyst is responsible for gathering, organizing, and analyzing large sets of data to identify trends, patterns, and insights that help drive informed strategic decisions.
Data Analyst job description

Skills Required:

Proficiency in data visualization tools (Tableau, Power BI), SQL, and statistical analysis.


Estimated Salary Europe (2025):

 €50,000 - €95,000
- 1 to 10+ years data 

For a deep dive into the importance of data analytics, read why data is the backbone of digital transformation here. 

7. UX/UI Designer

Responsibilities:

Designing intuitive, user-friendly interfaces for websites and apps to enhance user experience. This involves understanding user needs, creating seamless navigation, and ensuring that the design is both visually appealing and functional, helping users achieve their goals efficiently. UX/UI Job description.


Skills Required:

Strong command of design tools (Adobe CS, Figma, Sketch), wireframing, and user research.


Concepts for UX UI in visualisation

We inhabit a UX/UI-led world ever since the smartphone took over. Source: Extended.

Estimated Salary Europe (2025):

 €55,000 - €100,000
- 1 to 10+ years, data from Prosperity Salary Survey.

Check out available UX/UI design roles here.

8. Automation & Robotics Engineer

Responsibilities:

Designing and implementing robotic and automated solutions to improve efficiency in manufacturing, logistics, and beyond.


Skills Required:

Proficiency in robotic programming, PLC systems, and industrial automation technologies.


Estimated Salary Europe (2025):

 €70,000 - €130,000 - 1 to 10+ years, data from Glassdor.

Browse opportunities in automation and robotics.

Charts for spending in Robotics

That is the actual automation that will take jobs. Source: Statzon.

9. Product Manager (Digital & AI-focused)

Responsibilities:

Overseeing the development and execution of AI-driven products from concept to launch, with a strong focus on delivering maximum user value and achieving key business objectives. This includes guiding cross-functional teams, aligning product vision with user needs, and leveraging AI technologies to drive innovation and performance. Product Manager job description.

Skills Required:

Strong understanding of AI technologies, project management, and market analysis.


Estimated Salary Europe (2025):

 €80,000 - €140,000 - 1 to 10+ years, data from Intelligent People.

Looking for a product management role? Explore the latest opportunities here.

10. Digital Transformation Consultant

Responsibilities:

Leading companies through the digital transformation of their operations, focusing on streamlining processes, boosting efficiency, and fostering innovation. This involves identifying areas for technological integration, implementing digital tools, and ensuring a smooth transition to modern, data-driven workflows.

Frame of a movie with middle-aged black actor

Believe it or not, the majority of companies haven not undergone digital transformation, we will hear this more times. Source: Google.

Skills Required:

Expertise in change management, digital strategy, and IT solutions along with strong project management and leadership abilities.

Estimated Salary Europe (2025):

€85,000 - €150,000 - 1 to 10+ years, data from Prosperity Impact Salary Survey.

Want to learn more about digital transformation careers? Check out digital insights here:

Conclusion

The digital landscape in 2025 offers exciting opportunities for skilled professionals. From AI engineering to cybersecurity, the demand for expertise in digital fields is on the rise. By kowing the top 10 in-demand digital roles, you’ll be better positioned to secure a thriving career in this dynamic sector.

Whether you're interested in sustainability, marketing, or data analytics, the digital economy is filled with opportunities that align with your skills and passions. The Irish tech sector continues to grow, making now the perfect time to explore these roles and embrace a future of digital innovation.


Prosperity

If you are seeking a job in digital, check our available roles below: 

https://www.prosperity.ie/jobs 

If you want to know more about the recruitment process at Prosperity get in touch!

Moreover, if you are looking for guidance on salaries, download our 2024 Salary Survey