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B2B Marketing Manager Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Hire a B2B Marketing Manager Today!

Example of a B2B Marketing Manager Job Description

INTRODUCTION: 

  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen.

 RESPONSIBILITIES : 

  • Create and execute a comprehensive B2B marketing strategy to drive brand awareness, lead generation, and customer acquisition. 
  • Plan, implement, and monitor multi-channel marketing campaigns, including email, content, and social media, to target businesses effectively.
  • Oversee the development of high-quality content tailored to B2B audiences, such as white papers, case studies, blogs, and webinars.
  • Conduct in-depth research to understand industry trends, competitors, and target audiences for strategic insights.
  • Develop and optimize lead-generation strategies, ensuring consistent delivery of qualified leads to the sales team.
  • Partner with sales, product, and other departments to align marketing initiatives with business goals.
  • Analyze and report on campaign performance using metrics like ROI, conversion rates, and customer acquisition costs.

SKILLS, KNOWLEDGE, AND EXPERIENCE

  • Minimum 3-4 years of experience in B2B marketing, with a proven track record of delivering impactful campaigns.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Strong understanding of B2B sales funnels and lead generation strategies.
  • Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms like Salesforce.
  • Exceptional written and verbal communication skills, with the ability to craft compelling content.

Nice to Have:

  • Experience in conducting market research and data analysis to guide strategy.
  • Familiarity with SEO, SEM, and paid advertising platforms (Google Ads, LinkedIn Ads).
  • Knowledge of content marketing strategies, including creating white papers, case studies, and blogs.
  • Ability to analyze campaign metrics and provide actionable insights for optimization.
  • Event planning and execution experience for webinars, trade shows, or conferences.

BENEFITS: 

  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 

CTA (CALL TO ACTION) 

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more marketing related, you can check the Product Marketing Manager Job Description.

If you would like to view 2024 salaries for Product related roles, check our Marketing salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.