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PPC Account Manager Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Hire a PPC Account Manager Today

Example of a PPC Account Manager Job Description

INTRODUCTION:

  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.

Responsibilities:

  • Develop and oversee multi-platform PPC campaigns to achieve client KPIs, including lead generation and sales.
  • Set and manage budgets, ensuring campaigns remain cost-efficient while maximizing ROI.
  • Conduct in-depth audience segmentation and targeting to optimize campaign reach.
  • Perform A/B testing for ad creatives, headlines, and landing pages to boost performance.
  • Provide regular updates and reports to clients, offering insights and strategic recommendations.
  • Collaborate with creative and web teams to ensure cohesive branding and landing page design.

Skills, Knowledge, and Experience:

  • 3–5 years of experience in managing PPC campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong analytical skills, with proficiency in Google Analytics, Data Studio, and advanced Excel.
  • Ability to develop and execute data-driven strategies.
  • Excellent client communication skills and experience in presenting complex data clearly.

Nice to Have:

  • Certifications in Google Ads, Microsoft Advertising, or Facebook Blueprint.
  • Experience managing e-commerce campaigns, including shopping ads and dynamic remarketing.
  • Knowledge of programmatic display advertising.

BENEFITS:

  • Salary
  • Working arrangement: (Hybrid, Remote, Office)
  • Perks

CTA (CALL TO ACTION)

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards senior management, you can check the Content Manager Job Description

If you would like to check 2024 salaries for other digital positions, check our Digital Agency Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.