PR Manager Job Description
We have crafted a series of job description examples for a variety of digital roles.
Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.
With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.
If you are a candidate seeking a role, you can view a list of our current job offers on our job board.
Example of a PR Manager Job Description
INTRODUCTION:
- Company overview: Founding vision, current state of affairs, size, relevant stats.
- Role mission: Goals, team and resources to make it happen.
RESPONSIBILITIES:
- Develop and execute public relations strategies to enhance brand image and reputation.
- Build strong relationships with media outlets, journalists, and influencers.
- Plan and manage press releases, media pitches, and corporate communications.
- Monitor and respond to public sentiment, ensuring consistent messaging.
- Handle crisis communication and provide timely responses to issues.
- Collaborate with marketing teams to align PR efforts with broader campaigns.
Skills, Knowledge, and Experience:
- Proven experience in public relations or a similar role (3–5 years preferred).
- Excellent written and verbal communication skills.
- Strong network of media contacts and ability to build new relationships.
- Strategic thinking and expertise in crafting compelling narratives.
- Proficiency in PR tools, analytics, and reporting platforms.
- A bachelor’s degree in Communications, Marketing, or a related field.
Nice to Have:
- Experience in managing high-profile campaigns or events.
- Knowledge of social media and digital PR strategies.
- Crisis communication training or certification.
- Familiarity with industry tools like Cision or Meltwater.
- Creative skills for storytelling, including content creation or video production.
- Multilingual communication abilities to manage global PR efforts.
BENEFITS:
- Salary
- Working arrangement: (Hybrid, Remote, Office)
- Perks
CTA (CALL TO ACTION):
We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.
If you are looking for roles that are more marketing specific, you can check the Social Media Manager Job Description.
If you would like to view 2024 salaries for Product Design Leads or Head of Products, check our Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.
Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.