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CRO Manager job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Hire a CRO Manager Today!

Example of a CRO Manager Job Description

INTRODUCTION: 

  • Company overview: Founding vision, current state of affairs, size, relevant stats. 
  • Role mission: Goals, team, and resources to make it happen. 

RESPONSIBILITIES: 

  • Lead the development and execution of A/B tests, multivariate tests, and personalization strategies to improve conversion rates and optimize user experiences.
  • Conduct and analyze user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points in the user journey.
  • Develop and implement a comprehensive CRO strategy focused on increasing conversions across all digital platforms, including web, mobile, and app interfaces.
  • Work closely with UX/UI designers, developers, and content teams to create and execute on optimization plans. Ensure changes are effectively implemented and tracked.
  • Use tools such as Google Analytics, Hotjar, and other CRO platforms to measure, analyze, and report on the effectiveness of experiments.
  • Apply a user-centered approach to solving design and usability challenges, creating smooth and effective user flows that drive desired outcomes.
  • Continuously refine the CRO process, advocating for best practices in testing and optimization within the organization.
  • Work closely with stakeholders from marketing, sales, and product teams in an agile environment, ensuring alignment on goals and strategies.

Skills, Knowledge, and Experience:

  • Minimum 3-4 years of experience in a CRO or digital optimization role, with a proven track record of improving conversion rates.
  • Strong understanding of A/B testing, multivariate testing, and personalization techniques. Expertise in using testing platforms (e.g., Optimizely, VWO) and analytical tools like Google Analytics.
  • Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.
  • Comfortable with the technical aspects of web analytics, basic HTML/CSS, and JavaScript, with the ability to communicate requirements to developers.
  • Understanding of UX/UI principles and how design impacts conversion rates.
  • Excellent verbal and written communication skills, with the ability to present insights and recommendations to cross-functional teams.

Nice to Have:

  • Familiarity with conducting and analyzing user research, such as heatmaps, click tracking, and session replays.
  • Experience in working with e-commerce platforms and driving sales conversions.
  • Basic knowledge of HTML5, CSS3, and JavaScript.

BENEFITS: 

  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 

CTA (CALL TO ACTION) 

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager. 

If you are looking for roles that are more web specific, you can check the Digital Marketing Job Description.

If you would like to check 2024 salaries for UX Designers or Graphic Designers, check our Digital Marketing salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.