PPC Account Executive Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

Example of a PPC Account Executive Job Description

INTRODUCTION:

• Company overview: Founding vision, current state of affairs, size, relevant stats.
• Role mission: Goals, team and resources to make it happen.

Responsibilities:

• Assist in the creation, management, and optimization of PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
• Conduct in-depth keyword research to identify cost-effective opportunities.
• Write compelling ad copy that drives conversions and aligns with client goals.
• Monitor campaign performance, analyze metrics such as CTR and CPC, and recommend adjustments to improve ROI.
• Prepare performance reports for internal reviews and client presentations.
• Stay up to date with trends in digital marketing and paid advertising strategies.

Skills, Knowledge, and Experience:

• 1–2 years of PPC experience, ideally in an agency setting.
• Hands-on experience with tools like Google Ads, Bing Ads, and keyword research tools (e.g., SEMrush, Keyword Planner).
• Analytical mindset with proficiency in Microsoft Excel and reporting tools.
• Strong written communication skills to create effective ad copy.

Nice to Have:

• Google Ads or Microsoft Advertising certifications.
• Basic knowledge of SEO principles and landing page optimization.
• Familiarity with programmatic advertising and remarketing strategies.

BENEFITS:

• Salary
• Working arrangement: (Hybrid, Remote, Office)
• Perks

CTA (CALL TO ACTION)

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

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If you are looking for roles that are more oriented towards senior management, you can check the PPC Account Manager Job Description

If you would like to check 2024 salaries for other digital positions, check our Digital Agency Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.