Head of Ecommerce Job Description
We have crafted a series of job description examples for a variety of digital roles.
Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.
With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.
If you are a candidate seeking a role, you can view a list of our current job offers on our job board.
Example of a Head of Ecommerce Job Description
INTRODUCTION:
- Company Overview: (Example) Our company pioneers social media marketing with a blend of creativity and data-driven strategies. With a growing client base and a reputation for excellence, we're poised for continued success in the digital landscape.
- Role Mission: (Example) As Head of Social, your mission is to lead our social media efforts, driving impactful results for both our brand and clients through strategic management and innovative approaches.
RESPONSIBILITIES:
- Develop and lead the overarching eCommerce strategy to drive online revenue growth and achieve organizational goals.
- Oversee all online operations, including website management, traffic acquisition, conversion optimization, and customer experience enhancements.
- Build and manage a high-performing team of digital marketers, UX specialists, developers, and data analysts to execute eCommerce objectives.
- Collaborate cross-functionally with marketing, sales, and IT to ensure a seamless omnichannel experience for customers.
- Monitor and analyze key performance indicators (KPIs) such as sales, traffic, conversion rates, and customer retention to optimize campaigns.
- Research and implement new trends, technologies, and tools to keep the company at the forefront of eCommerce innovation.
- Ensure the eCommerce platform is mobile-friendly, secure, and scalable, including leading any re-platforming projects.
- Take ownership of digital marketing strategies across PPC, SEO, email, affiliates, and social media to maximize traffic and ROI.
- Regularly report performance insights and recommend strategic adjustments to senior leadership.
Skills, Knowledge, and Experience:
- Minimum 5–8 years of experience in a senior eCommerce role, with proven success in growing online revenue.
- A bachelor’s or master’s degree in Digital Marketing, Business, or a related field.
- Expertise in digital marketing channels, including PPC, SEO, social media, and affiliate marketing.
- Strong analytical skills, with proficiency in tools like Google Analytics, SEMrush, and Tableau for data-driven decision-making.
- Knowledge of UX/UI principles, customer journey optimization, and conversion rate optimization (CRO).
- Experience in managing eCommerce platforms (e.g., Shopify, Magento, WooCommerce) and collaborating with development teams.
- Excellent communication and leadership abilities to manage and inspire diverse teams.
Nice to Have:
- Familiarity with advanced MarTech tools, including CRM platforms, personalization engines, and automation tools like Salesforce or HubSpot.
- Hands-on experience with UX/UI design tools, such as Adobe Creative Suite and Figma.
- Strong background in attribution modeling, A/B testing, and advanced data analytics for performance optimization.
- Knowledge of emerging technologies such as AI-driven personalization and voice commerce to enhance customer experiences.
- Experience leading re-platforming projects and managing large-scale website migrations.
- A track record of managing global eCommerce operations or multi-language/multi-currency online stores.
BENEFITS:
- Salary
- Working arrangement: (Hybrid, Remote, Office)
- Perks
CTA (CALL TO ACTION):
We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.
If you are looking for roles that are more marketing specific, you can check the Digital Marketing Manager Job Description
If you would like to view 2024 salaries for Ecommerce Managers and Ecommerce Specialists, check our Digital Client Side Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.
Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.