Brand Manager Job Description
We have crafted a series of job description examples for a variety of digital roles.
Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.
With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.
If you are a candidate seeking a role, you can view a list of our current job offers on our job board.
Example of a Brand Manager Job Description
INTRODUCTION:
- Company overview: Founding vision, current state of affairs, size, relevant stats.
- Role mission: Goals, team and resources to make it happen.
RESPONSIBILITIES:
- Craft strategies to enhance brand awareness and market positioning.
- Oversee multi-channel campaigns to ensure consistent brand messaging.
- Leverage consumer insights and trends to inform decision-making.
- Partner with sales, creative, and product teams for cohesive branding.
- Track campaign effectiveness and optimize strategies based on KPIs.
- Uphold adherence to brand guidelines across all touchpoints.
Skills, Knowledge, and Experience:
- Showcase previous successful brand-building initiatives, marketing campaigns, and strategic launches.
- Demonstrated ability to develop and execute brand strategies, market research, competitive analysis, messaging, and promotional plans.
- Excellent presentation, written, and verbal communication, with attention to quality and detail.
- Bachelor’s degree in Marketing, Business, or a related field, with 3-5+ years of experience in brand management or a similar role.
Nice to Have:
- Experience leading integrated campaigns, including digital, social media, and events.
- Confidence in managing and inspiring cross-functional teams.
- Familiarity with collaborating across global teams and stakeholder groups.
BENEFITS:
- Salary
- Working arrangement: (Hybrid, Remote, Office)
- Perks
CTA (CALL TO ACTION):
We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.
If you are looking for roles that are more marketing specific, you can check the Marketing Manager Job Description.
If you would like to view 2024 salaries for Product Design Leads or Head of Products, check our Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.
Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.