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Email Marketing Executive Job Description

We have crafted a series of job description examples for a variety of digital roles.

Very often, in-house recruiters and HR departments ask us to help them write their job descriptions, and since this aspect of our recruitment service is very useful to them, we’ve realised that this could be useful to others too, so we have provided a list of job descriptions here.

With more than 20 years of experience in digital and technology recruitment and having placed thousands of candidates in Ireland and across Europe, we understand the value of a compelling job description, so we hope that these examples will help you in your search for a digital or technology professional; please feel free to use and edit to as per your specific needs and preferences.

If you are a candidate seeking a role, you can view a list of our current job offers on our job board.

 

Hire a Email Marketing Executive today!

Example of an Email Marketing Executive Job Description

INTRODUCTION:

  • Company overview: Founding vision, current state of affairs, size, relevant stats.
  • Role mission: Goals, team and resources to make it happen.

RESPONSIBILITIES:

  •  Oversee email marketing processes, ensuring efficiency, quality, and adherence to timelines.
  • Manage resources such as email lists, software tools, and content for optimal output and cost-effectiveness.
  • Implement and maintain strict quality control measures to meet or exceed industry standards for email campaigns.
  •  Promote a culture of compliance with email marketing regulations and best practices within the team.
  • Drive continuous improvement initiatives to boost email marketing performance and minimize inefficiencies.
  •  Lead, motivate, and support email marketing staff to achieve high performance and campaign success.
  •  Collaborate with other departments, such as content creation and design teams, for seamless email campaign execution.
  • Provide regular reports and analysis on email marketing performance to inform decision-making and strategy adjustments.

SKILLS, KNOWLEDGE, AND EXPERIENCE:

  • Minimum of 3 to 5 years of experience in email marketing or a related field.
  •  Bachelor's degree in Marketing, Communications, or a relevant discipline.
  •  Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or similar tools.
  •  Strong understanding of email marketing principles, including segmentation, automation, and deliverability.
  •  Ability to create engaging and effective email campaigns that meet marketing objectives and drive results.
  •  Knowledge of HTML and CSS for email template customization and optimization.
  •  Experience with A/B testing and data analysis to refine email marketing strategies.
  •  Excellent communication and collaboration skills to coordinate with content creators, designers, and other stakeholders.
  •  Capacity to analyze performance metrics and provide actionable insights for campaign improvement.
  • Portfolio showcasing successful email campaigns and demonstrated results in driving engagement and conversions.

NICE TO HAVE:

  • Fluency in multiple languages besides English, like Spanish, French, or German, to broaden the reach of email marketing campaigns and engage with diverse audiences.
  •  Previous experience in marketing and traffic acquisition can provide valuable insights into customer behavior and industry trends, enhancing email marketing strategies and targeting.
  •  Experience in technology and innovation can introduce new tools and techniques to optimize email marketing processes, improve automation, and enhance campaign performance.

BENEFITS: 

  • Salary 
  • Working arrangement: (Hybrid, Remote, Office) 
  • Perks 

CTA (CALL TO ACTION)

We are accepting applications until the end of *MONTH*. We’ll be delighted to meet you for a first interview with *NAME*, our hiring manager.

If you are looking for roles that are more oriented towards Digital roles, you can check the Email Marketing Manager  Job Description

If you would like to view 2024 salaries for other sales and business development positions, check our Digital Marketing Salaries. Or you can download our acclaimed Prosperity Digital Salary Survey to be on top of current salaries for the digital sector.

Writing a job spec is the first phase of the hiring process at any given company, we love to help companies do this in an effective way so we've put together a post where we explain our secrets for a well structured hiring process and how to make it more efficient.